Be Authentic by Sticking to Your Principles
Jan. 10, 2025
The ability to be authentic goes to the core of a key principle of leadership, says Aliza Licht, New York-based founder of brand strategy consulting firm Leave Your Mark and author of “On Brand.” “Being a good leader is really challenging if you don’t have the trust of your team,” Licht said. “And authenticity builds trust.”
Great leaders are honest, true to themselves and transparent, Licht says. Not only will that build authenticity but it will motivate the rest of your team to operate by those same values. “One of the biggest mistakes a leader can make is when they do not create a safe environment for employees to be truthful,” she said.
Authenticity has proved to be a vital trait to becoming a successful leader, says Bill Adams, co-founder and CEO of Salt Lake City, Utah-based consulting and coaching firm the Leadership Circle and author of “Scaling Leadership.”